Branding one's self is tough! My challenge was making the decision to either have a clear point of view in terms of personal aesthetic and to attract clients with similar sensibilities or to go white gallery wall and keep the vibe muted. Ultimately, I asked myself when I would have the opportunity to brand myself again and decided to bring myself joy and be honest. I'm a sunny, pretty joyful person at heart. I'd say I nailed my own brief by finding the spirit of my work and applying to my portfolio. 

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