From 'The Gram to TikTok, my work with LBLA has included establishing brand guides for our socials whose purpose was not just aesthetic built to perform. Our users love learning as much as they do looking at beauty. LBLA has seen followers increase by changing the way they have historically approached socials by 35% since 2022. We have ensured our digital campaigns are not simply relegated to eblasts, SMS and web ads, but work in tandem with our socials. We have enjoyed great success for both Lashbox LA and our sister brand LBLA Cosmetics.