VAL M.
A R T  D I R E C T I O N   X  G R A P H I C  D E S I G N   X   I L L U S T R A T I O N
 

KL Polish is a beauty and lifestyle brand launched by Kathleen Lights, an influencer who specializes in nail polish. A unique guide exists for KL in that each polish collection calls for its own mini brand, which isn't necessarily reflective of the brand's overall aesthetic. For Zodiac, my job required creating an identity for the Zodiac launch. It happened that Zodiac stylings were popular at the time, so a solid way to distinguish the collection was to find a measured, high end approach. The end cap was a particularly exciting venture for this indie company given that Ulta picked up KL Polish.