Hyde Park Home is a high end custom furniture manufacturer with three major lines: AD Antique Design, Quakenbusch and Winkler and Ron Jesse Lighting. Each line has a unique aesthetic. The fonts and layouts had to reflect each line's aesthetic to ensure consumer base connection. AD's seating and furnishings ranged from modern to transitional which appealed to an affluent and youthful demographic. Q&W furnishings were influenced by English country stylings, and RJL lighting focused primarily on upscale restaurants and hotels.